Daniel Kahneman

Daniel Kahneman ek Israeli-American psychologist the, jinhone insaan ke faisle lene ke tareeke ko samajhne mein bada yogdaan diya. Unka janam 1934 mein Tel Aviv mein hua, unka bachpan France mein beeta, aur 2024 mein unka nidhan hua. Unhone Israel ki Hebrew University mein padhai ki aur baad mein America mein padhaya, jismein Princeton University bhi shaamil hai.

Kahneman ne apne saathi Amos Tversky ke saath milkar dikhaya ki log aksar tark se nahi, balki maansik shortcuts (heuristics) aur biases ke sahare faisle lete hain. Unki 'prospect theory' ne bataya ki log utne hi faayde ki tulna mein nuksan ko zyada gehrai se mehsoos karte hain. Is kaam ne behavioral economics ki neenv rakhne mein madad ki, aur iske liye 2002 mein unhe Economics ka Nobel Prize mila.

2011 mein unki kitaab 'Thinking, Fast and Slow' aayi, jo kaafi padhi jaati hai. Isme ve dimaag ke do tarah ke sochne ke tareeke batate hain: System 1, jo tez, swachalit aur bhavnaatmak hai, aur System 2, jo dheema, soch-samajh kar aur mehnat se chalta hai. Kitaab mein anchoring, overconfidence aur loss aversion jaise kai biases ko udaharanon se samjhaya gaya hai.

HindiAudiobook.com par 'Thinking, Fast and Slow' Hindi mein sun kar aap apne roz ke faislon ko behtar samajh sakte hain.